The Payday Loan Channel

I’ve been engaging in reciprocal linking with other websites for some time. I’ve always been aware that a single incoming link from a high PR website is worth far more than many links from low PR websites (the actual ratio is known only to God). I’ve also always been aware, at least over the last couple of years, that incoming links from non-relevant websites is not only valueless but can, in fact, have a negative effect on your Search Engine ranking (*as opposed to PR).

I’ve written previous articles about linking, one or two of which have been specifically about the practice of requesting and accepting links from anybody and everybody. However, I’ve never been armed with any ‘hard evidence’ with which to support my plea for some sensible thought about the way in which some people handle their linking practices. This time around, I have this little offering from Google, the people who are responsible for the whole ‘PR’ caboodle.

“How is PR effected if you have text links on a page that is irrelevant to the website? Links from a non-related site will still pass PR, but will have little or no effect on the SERPs. Too many of these might even have a negative effect on SERPs. Remember, PR matters when all other things are equal, but that is never the case. You are much better off getting back links from a relevant PR4 page (and site) with targeted anchor text than getting back links from an irrelevant PR6.” - Ref: http://www.prlookup.com/faq.htm

There you go. You may not have heard it here first, but it is out of ‘the horse mouth’, so to speak. I don’t know how long this particular piece of information has been available at Google for all to see (I don’t spend much time in Google’s ’support’ pages) but it’s there now and I hope that it becomes common knowledge very quickly.

To some it may not be a revelation. It won’t be of any great concern either, because like many, they have always been a little particular about the ‘relevance’ of the websites from which they accept or request reciprocal (or incoming only) links. Don’t get me wrong. I’m not talking about being ‘tight’ or ‘mean’ about linking with lower PR websites. I have always agreed to link with any website that has relevant content. Provided the website has the same (or related) subject matter, I don’t care about the PR.

You see, that’s what it’s supposed to be about - supplying worthwhile links and even alternatives to your users and making your website available to users of other related websites. How is this purpose served by supplying users with links to (and accepting links from) totally unrelated material? Google, along with the rest of us, tends to think there is no purpose served at all, hence the possibility of negative effect on your SE rankings for thinking otherwise.

I know there are many thousands of websites, which use software to manage their ‘Linking Programs’. Some of this software is ‘automated’ and allows links from anyone who is willing to fill in a form and post a link to their website first. This type of ‘Linking Program’ has turned many websites into ‘Mini Directories’, with pages of categorized links which have absolutely nothing to do with the theme of the website whatsoever.

What good is a high PR if it doesn’t help your SE rankings, or even hurts them?

I know this will be disappointing for those who have spent money on these facilities (especially recently), as well as those who have had them installed for some time. I feel for those who have been doing what they have thought to be, or have been advised is the right thing to do. But I’m sorry, it’s very clear, judging by Google’s own advice, that these programs have been in the very least, achieving nothing for the SE rankings by collecting so many irrelevant links and it’s also possible that in so doing, they have been “tying a millstone around your necks” and your website may well have been penalized for it.

That’s not to say that the programs have somehow not done their job. I believe they are for the purpose of improving ‘link popularity’, and this is exactly what they have done. However, link popularity ALONE is not a consideration in the SE ranking algorithms when the PR has been established with unrelated links. Remember - “Links from a non-related site will still pass PR, but will have little or no effect on the SERPs”.

Every day, I still get emails requesting a reciprocal link from an unrelated website, in which the sender informs me that “reciprocal linking is a very effective way to increase your website’s PR and SE rankings”. I hope now that we can all realize and agree that when it comes to linking for the purpose of improving SE rankings, it only works if it’s done properly. This means, as with everything else, there is no quick way and no ‘automated’ answer. You have to check each website that you are considering linking to, in order to ascertain if it’s relevant and consequently, of value to your users (and your site to it’s users) and the Search Engines.

I wonder if there’s a software program that can quickly and effortlessly remove incoming links from unrelated sites? I seriously doubt it, considering it would involve removing content from websites belonging to others. I feel that for most, this will be the most difficult problem to deal with as once they are there, they are there to stay. How do you undo so much hard work?

Standing out at a Job Faire can make a difference in your career search. Career Faires are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a Silicon Valley Job Fair in January, 10 companies as showing up, and a major job search company has 82 job faires scheduled for this year across the States.

How do you get to the real interviews at a Career Faire? The contention can be noteworthy, but you can help yourself surpass from the bunch with advance planning. At AA-Careers, we have a simplified step-by-step process to prepare. Planning to go? Here’s how to prepare:

First, research the companies that are going and pick your targets. Use the World Wide Web to research the companies that are there ahead of time. Go to their web sites and see if they have their openings posted. Pick a reasonable number to target, and get ready to spend an hour or more researching each one. It’s hard to do more than seven in a day, and three or four is a much more reasonable target. For each hiring organization, you want to know: recent news, key product lines, and contacts you know. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.

Second, if there are job postings on the web, read them to see what the organization is looking for. Create a mapping of your accomplishments and skills to the requirements of the job. Make the terminology match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring organization.

Third, create a ‘brief sales pitch’ for each potential organization/job combination. Write down a sixty second ‘thumbnail’ that you can repeat out loud describing why you are a fantastic prospect for that job. You’ll use this in your resume and when you meet the team from the company at the job booth.

Fourth, modify your resume for each opportunity. The objective on your resume should exactly match the position you’re going after. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job requirements. Especially at a Career Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be quick to see that you’re a match based on your resume.

Fifth, dress and prepare as if you’re doing on-site interviews. Dress well and be well groomed. Don’t overdress (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.

Finally, rehearse your ‘mini-sales-pitch’. Collect your research and the resume for each spot - bring a couple of copies for each – and put each in a understandably labeled folder. Keep them in a light briefcase or folio.

Remember to smile, and good hunting!

Before you start reading this article I must warn you - everything that was written here is my own experience in link exchange. This article should not be referred to as official advice or proven techniques. I only want to share the experience of the helpful methods I used.

When you started your website you probably knew that two major factors play the biggest role in search engine placement: links and content.

1.The first recommended way to get links is to develop useful, unique and original content. Webmasters who visit your website will see that content is good and will link to your website to provide their visitors with some useful websites(info maybe?). If you searched Internet for some information, then you know how hard it can be to find a useful website.

2.Link exchange with other websites. There are two ways you can exchange links:

a)One page links - you place a link on one page and the other website places a link to your website

b)Site wide links - you place a link on all pages of your website

Both variants have pluses and minuses. For example, I believe that a link on all pages counts by Google as a link from one website; but if a website has thousands and thousands pages, the repeated link title on each page may effect you position in search engine results for that specific keyword.

If you are doing one page link exchange, I would recommend you to create special pages where links to other sites will be stored.

Thousands webmasters every day search for other websites to exchange links. When selecting a link partner, pay attention to the number of links on the page where he offers to place your link. The more links on that page, the lower benefit you will get exchanging links with this website. Also, try to keep numbers of links lower then 40 in all your link pages.

If you want to exchange site wide links, try to exchange non-direct links. Non-direct means that you must follow the pattern:

Website “A” gives a link to website “B”, “B” website gives a link to website “C”. This way the benefit from site wide link exchange may be increased significantly.

3.Write articles or tutorials. Make them free of change to republish if a link back to your website is provided with the article.

4.If your website is close to web development area you may want to create online software (such as guestbook, online calendar, etc.) with the open source and permission to use if a link back is included on pages. As an example of popularity gained that way you may see website of phpbb - free online message board.

Now you know where to start and the direction to go. If you found this article useful, please include the link to http://www.metamorphozis.com< /a> on one of your website pages;-)

This article may be reprinted and distributed with no charge until the credit line (links) below remains without changes.

Thanks for reading.

Article source: http://www.metamorphozis.com/tutorials/ the_art_of_link_exchange.shtml

About the Author:

Oleg Lazarenko

Production Manager of

Metamorphosis Web Design Studio - Flash templates and Web Templates

http://www.metamorphozis.com